LangSmith Engine OOH Campaign
The LangSmith Engine OOH campaign spanned San Francisco and New York City, appearing across buses, billboards, transit displays, and an immersive takeover of Union Square station.
I led brand design for the LangSmith Engine OOH campaign, partnering with Brand Marketing Lead Andrew Mak. The campaign spanned San Francisco and New York City, appearing across buses, billboards, transit displays, and an immersive takeover of Union Square station.
Historical thinkers were reimagined in surreal, rocket-powered scenes alongside lines such as “We catch your drift,” “Put insights to work,” and “Smarter after every launch.” The campaign translated complex agent-engineering capabilities into memorable visual metaphors, positioning LangSmith Engine as “The Agent for Agent Engineering.”
Service
Billboard & OOH Campaign
Tools
Figma
Higgsfield
Adobe AfterEffects
Duration
May 2026-October 2026
01// Union Square station takeover
An immersive station takeover brought LangSmith Engine into the rhythm of New York City.
Filmed by Shreya Talegaonkar
02// Inside Union Square
A closer look at the campaign across the station, photographed on location.
Photography by Shreya Talegaonkar
03// Times Square
LangSmith Engine lit up Times Square, bringing agent engineering to one of New York City's most iconic stages.
04// Across San Francisco
From buses to Caltrain placements, the campaign brought LangSmith Engine into the everyday commute.
05// Customer-reported impact
Firsthand accounts from customers who discovered LangSmith through the campaign.
